Institut für Ernährungswirtschaft und Verbrauchslehre

Bechtold, Dr. Kai-Brit

Research Area

Consumer Behaviour Concerning Functional Foods

 

Curriculum Vitae

Date of birth

January 2nd 1984

Nationality German

 

Education and Training
Since
08/2013
Postdoctoral Researcher at the Department of Food Economics and Consumption Studies. University of Kiel, Germany
03/2009 - 07/2013 Research Assistant at the Department of Food Economics and Consumption Studies. University of Kiel, Germany
04/2007 - 02/2009 M.Sc. in Food Economics. University of Kiel, Germany
Subject of the Master Thesis:”Determinanten der Visual Fluency auf die Wahrnehmung von Verpackungsdesign” (“Determinants of Visual Fluency on Perception of Package Design”)
08/2007- 12/2007 Student Assistant at the Chair of Agribusiness & Food Marketing. University of Kiel, Germany
04/2004 - 03/2007     B.Sc. in Food Economics. University of Kiel, Germany
Subject of the Bachelor Thesis:”Gesundheitlicher Verbraucherschutz bei Jugendlichen am Beispiel der Tabakprävention“ (“Consumer Protection for the Youth Using the Example of Tobacco Prevention“)

 

Internships
08/2006  - 10/2006 Internship at Gruner + Jahr AG & Co KG at the Editorial Office trinken“ (“eating & drinking”) in Hamburg, Germany
08/2005  - 09/2005      Internship at Prof. Dr. Pieldner’s Institute (quality control, product development, public relations) in Stuttgart, Germany

 

Vorlesung/Teaching
SS 14 Vorlesung “Modellierung von Konsumentenverhalten“  (Lecture “Applied Econometrics of Consumer Behavior“)
Computer-Übung “Modellierung von Konsumentenverhalten“ (Computer Tutorial “Applied Econometrics of Consumer Behavior“)
WS 13/14 Vorlesung “Ökonomie des Ernährungssektors”
(Lecture “Economics of the Food Sector”)
WS 12/13 Übung "Ökonomie des Ernährungssektors" (Tutorial "Economics of the Food Sector")
WS 11/12 Übung "Ökonomie des Ernährungssektors" (Tutorial "Economics of the Food Sector")
WS 10/11 Vorlesungsvertretung "Ökonomie des Ernährungssektors"
(Lecture "Economics of the Food Sector")
WS 09/10 Übung "Preistheorie" und "BWL"
(Tutorial "Price Theory" and "Business Studies")

 

Awards

Best Teacher Award for Winter Semester 2013/2014, Faculty of Agriculture and Food Science, University of Kiel

Activities

Since 03/2010 Student Advisor for Food Economics at the Department of Food Economics and Consumption Studies

PhD Thesis

Consumer Behaviour Concerning Functional Foods

Publications and Presentations

  • Bechtold, K.-B. and Abdulai, A. (2014): Combining attitudinal statements with choice experiments to analyze preference heterogeneity for functional dairy products. Reviewed Journal Article, Food Policy Vol. 47, pp. 97-106.
  • Bechtold, K.-B. and Abdulai, A. (2014): Consumers’ Preferences and Willingness-To-Pay for Functional Dairy Products in Germany. Seminar Presentation for the Department of Agricultural Economics and Rural Development, 27.05.2014, University of Göttingen, Germany.
  • Bechtold, K.-B. and Abdulai, A. (2013): Combining Likert Scale Attitudinal Statements with Choice Experiments to Analyze Preference Heterogeneity for Functional Dairy Products. Paper presented at the 87th Agricultural Economics Society Conference, 8-10th April 2013, University of Warwick, United Kingdom.
  • Bechtold, K.-B. and Abdulai, A. (2012): Willingness-To-Pay for Functional Dairy Products and the Influence of Starting Point Bias: Empirical Evidence for Germany. Paper presented at the AAEA (Agricultural & Applied Economics Association) Annual Meeting, August 12-14, 2012, Seattle, USA.
  • Bechtold, K.-B. and Abdulai, A. (2012): Using Choice Experiments to Measure Consumers’ Preferences for Functional Dairy Products in Germany: Are Willingness-To-Pay Estimates Affected by Starting Point Bias? Paper presented at the 86th Agricultural Economics Society Conference, 16-18th April 2012, University of Warwick, United Kingdom.
  • Bechtold, K.-B. and Abdulai, A. (2012): Konsumentenpräferenzen für funktionelle Milchprodukte. Vortrag auf der 62. Öffentlichen Hochschultagung der Agrar- und
  • Ernährungswissenschaftlichen Fakultät der Universität Kiel am 02.02.2012.
  • Bechtold, K.-B. and Abdulai, A. (2010): Consumer Behaviour Concerning Functional Dairy Products. Kiel Food Science Symposium 2010, May 18-19, Max Rubner-Institut, Federal Research Institute of Nutrition and Food, Poster.